STACK Cybersecurity — Digital Presence
At STACK Cybersecurity I led the overhaul of the company's digital footprint as the sole in-house marketing hire. I redesigned key pages of the website in a PHP-based CMS and drove average Google search rankings from roughly 35 down to 7 for competitive cybersecurity keywords. On the automation side, I built lead generation workflows in Microsoft Power Automate that connected intake forms to CRM platforms, handling prospects from first contact through campaign enrollment. I also trained and deployed an AI-powered website chatbot, refining its knowledge base and response logic to match brand voice. Beyond that, I produced video content and visual assets for campaigns and trade events, and managed performance tracking across GA4, Google Search Console, LinkedIn, Meta, and YouTube.
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