Royal Oak, MI · Open to Opportunities
Joe
Novy
Novy
Creative & Marketing Professional. Design, strategy, and the details that make both work.
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About Me
DESIGNER.
MARKETER.
BUILDER.
I'm a Creative & Marketing Professional based in Royal Oak, MI. My background covers graphic design, video production, 3D visualization, marketing automation, and SEO, with a focus on work that actually moves the needle.
I graduated from Michigan State University with a 3.8 GPA in Games & Interactive Media and a minor in Graphic Design. I've done Blender product renders for a Tokyo robotics startup and rebuilt the digital presence of a cybersecurity firm from the ground up. The range is the point.
I care about the craft at every level, from the big strategic picture down to the kerning.
PhotoshopIllustratorPremiere ProAfter EffectsBlenderFigmaInDesignSEOGoogle Analytics 4Power AutomateCRM / HighLevelHTML / CSSVideographyMeta Business SuiteHootsuite
3+
Years of Experience
35→7
SEO Ranking Improvement
3.8
GPA at MSU
4
Industries Worked In
Selected Work
PROJECTS
Marketing & Web
STACK Cybersecurity — Digital Presence
SEO overhaul, website redesign, marketing automation, and content production for a Michigan-based managed IT and cybersecurity firm.
Content & Design
Content & Design at STACK
Educational carousels, event graphics, award announcements, and speaking engagement promotions for STACK Cybersecurity.
3D Visualization
XELA Robotics — Product Visualization
Photorealistic 3D models, renders, and animations of tactile robotic sensor products for use in marketing and on the XELA website.
Brand Identity
OTHS Athletic Training — Brand Redesign
Three logo variations and a complete brand identity system for the O'Fallon Township High School Athletic Training Department.
Apparel Design
Okoboji Family Vacation Tees
Custom t-shirt designs for annual family vacations. The 2023 playing card motif and the 2024 retro groovy summer aesthetic.
Graphic Design
Sports Graphics
Sports poster designs built on photo compositing, bold typography, and color work. MSU Football, senior athlete spotlights, and more.
NFL
Print Design · Class Assignment
NFL Super Bowl Contenders — Interactive Magazine
A fully designed interactive sports magazine ranking the top Super Bowl LVII contenders, with custom layouts, photo composites, and typography.
YE
Print Design · Class Assignment
YE — All 10 Kanye Albums Ranked
A self-written and fully designed editorial magazine feature on Kanye West's discography, blending bold cover design with editorial layout.
Detroit News
Editorial Layout · Class Assignment
The Detroit News — Print & Web Layout
Newspaper layout design exercises recreating both a print broadsheet and a web homepage for The Detroit News.
Work History
EXPERIENCE
Marketing & Automation Specialist
- Primary liaison to an external marketing agency, coordinating on campaign strategy, reviewing deliverables, and implementing web and digital optimizations.
- Moved average Google search rankings from roughly position 35 to position 7 for competitive cybersecurity keywords through SEO-focused page development in a PHP CMS.
- Built automation systems in Microsoft Power Automate including a content approval workflow, an automated content calendar, and a cross-team request intake process.
- Connected intake forms to CRM platforms and email marketing campaigns, building lead workflows that carried prospects from first contact through campaign enrollment.
- Trained and deployed an AI-powered website chatbot, tuning the knowledge base and response logic to match brand voice and improve accuracy.
- Produced video content and visual assets for marketing campaigns, trade events, and sales materials.
- Tracked and reported on performance across Meta, LinkedIn, YouTube, GA4, and Google Search Console.
Videographer — Center for Community & Economic Development
- Maintained electronic networking and social media presence for the Center.
- Supported development of web-based media for marketing and promotion at trade and partner events.
- Captured and edited video at Center events using Adobe Premiere Pro.
Marketing Intern
- Collaborated with the marketing lead to enhance the XELA website using photorealistic 3D renders.
- Modeled, textured, and rendered 3D product models in Blender for use across the company website and marketing materials.
- Created application scenes and animations demonstrating XELA product capabilities for marketing videos.
- Received top performance review from leadership for quality and impact of deliverables.
Graphic Designer
- Designed three modern logo variations for the OTHS Athletic Training Department, replacing the department's previous branding.
- Created 26 print posters and digital graphics using Photoshop and Illustrator for the OTHS Athletic Department, sold to fans and athletic boosters.
- Met with clients to define design vision, then executed across print and digital media.
Academic Background
EDUCATION
Michigan State University
Bachelor of Arts, Games & Interactive Media
Minor: Graphic Design · College of Communication Arts & Sciences · May 2025 · East Lansing, MI
3.8
GPA
Get In Touch
LET'S
WORK.
Open to creative, marketing, and design opportunities. If you have a project in mind or just want to connect, reach out.
Download my resume for a full look at my experience, skills, and background.
Download Resume